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New York-based Colomer USA

Published November 15, 2005
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New York-based Colomer USA released its 2004 print ad campaign to support its African Pride, Creme of Nature (CON) and Revlon Realistic brands. The African Pride theme is “The many looks of pride” featuring a grid of men, women and children with a range of hairstyles. The CON campaign spotlights permanent hair colors and the family of CON products. No-Lye Revlon Realistic relaxer systems are the focus of the last campaign, targeted to African-American and Hispanic consumers. These ads also highlight the new anti-breakage am-poules sold with relaxers.

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