Breaking News

Old Spice’s new 4-Blade High Endurance

November 15, 2005

Old Spice’s new 4-Blade High Endurance (H.E. 4x4) disposable razor, featuring four moisturizing Lube Zones to prevent razor burn and shaving irritations, will debut in May. It will be joined by Old Spice High Endurance Pre-Shave wash and scrub, After-Shave balm and After-Shave Beard Minimizing lotion. Old Spice will also offer a Sun Protecting After-Shave moisturizer with SPF 15.
Three shaving gels are also included in the collection: Beard Minimizing, Cleansing and Sensitive/Hydrating. Ingredients such as capislow, aloe and tea tree oil soothe the skin and slow the growth of hair. All contain the classic Old Spice scent. They will retail for $1.97-5.99.
blog comments powered by Disqus
  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.