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Old Spice’s new 4-Blade High Endurance



Published November 15, 2005
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Old Spice’s new 4-Blade High Endurance (H.E. 4x4) disposable razor, featuring four moisturizing Lube Zones to prevent razor burn and shaving irritations, will debut in May. It will be joined by Old Spice High Endurance Pre-Shave wash and scrub, After-Shave balm and After-Shave Beard Minimizing lotion. Old Spice will also offer a Sun Protecting After-Shave moisturizer with SPF 15.
Three shaving gels are also included in the collection: Beard Minimizing, Cleansing and Sensitive/Hydrating. Ingredients such as capislow, aloe and tea tree oil soothe the skin and slow the growth of hair. All contain the classic Old Spice scent. They will retail for $1.97-5.99.


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