11.15.05
Rembrandt, which was recently acquired by Gillette, launched the Rembrandt 2-Hour White kit designed to whiten teeth four shades in just two hours, in either 15- or 20-minute intervals. The kit contains three bleaching gel syringes and two ComfyTray mouth guards. Results can be maintained with the Rembrandt Plus Whitening toothpaste, according to executives. The kit retails for $19.99 in drugstores, pharmacies and supermarkets.