Breaking News

Sephora Breaks New Ground in Manhattan

November 15, 2005

Sephora opened its seventh store in Manhattan in February at the Shops at Columbus Circle in the new Time Warner Center. More than 250 beauty firms are represented in the 4,875-sq. ft. shop, including 115 fragrance brands, 30 makeup lines and 30 skin care and hair care suppliers.
According to Sephora executives, a number of products at the Columbus Circle store are already showing promise. Among the most successful items are Nars’ Orgasm blush, Shu Uemura’s eyelash curler, DuWop’s Lip Venom, Clean’s fragrances and Dr. Brandt’s Microdermabrasion in a Jar.
Another new Manhattan store is scheduled to open this fall at Fifth Avenue and 49th St. The retail chain plans on opening 12-15 new stores this year in such locations as San Francisco and Denver. The stores will average 4000-5000 square feet.
Sephora is also in the process of overhauling its SoHo location with a foundation wall, brighter lighting and new private label gondolas. The store remains open during renovations. “The new gondolas show off the Sephora collection and display it in a way where you can see the whole range,” said Allison Slater, director of retail marketing, Sephora USA. “And with our foundation wall, which breaks down the category into texture, undertone, color and finish, we’re trying to make it easier for women to find the right foundation.”
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.