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Sheen Makes Hair Care Sales Shine

Published November 15, 2005
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JAPAN: Several hair care companies rolled out new sheen-enhancing products for women ages 20-30. FT Shiseido launched its Fino Premium Touch line of smoothing and moistening shampoos and conditioners with royal jelly. Kanebo Home Products introduced the Resche collection of amino-acid rich, hair reparative items and Nippon Lever KK released four types of its Hair Control Treatment conditioners to treat damage. Procter & Gamble recently launched the herb-infused Herbal Essences and Kao Corp. introduced its Asience shampoo with medicinal herbs.

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