Caucasians, African-Americans and Hispanics all rated Wal-Mart as the No. 1 most frequented store according to the “Simultaneous Media Usage” survey of 12,000 consumers by BIGresearch, Worthington, OH. However, BIGresearch reported African-American and Hispanic consumers purchased health and beauty aids more often at Walgreens and CVS, and cable network preferences vary widely. More info: www.bigresearch.com.
Shopping Habits Are Similar Among Ethnic Groups
Published November 15, 2005
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