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Slashed Advertising Budgets Boost Label Industry

Published November 15, 2005
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Films are projected to grow 6-7% this year, according to the North American Label Study (NALS’04) by Tag & La-bel Manufacturers Institute (TLMI). TLMI reported that institutional packaging buyers have introduced cost-cutting measures and smaller advertising budgets, which have placed more emphasis on packaging.
In the study, label converters said pressure-sensitive labels have migrated to non-pressure sensitive heat shrinkable labels (43%), in-mold labels (29%) and non-pressure sensitive wraparound non-shrink labels (28%). NALS’04 also revealed that 62% of end-users feel the their label converters are true partners.
More info: (800) 533-8564; Website: www.tlmi.com.

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