Breaking News

The Aeto hair treatment line, distributed by Oloff Beauty/Barex Italiana

November 15, 2005

The Aeto hair treatment line, distributed by Oloff Beauty/Barex Italiana, New York, increases the hair’s breakage resistance by 47% after four treatments, according to executives.
Ingredients such as bamboo, yucca, hibiscus, wild mango and coralina officinalis were carefully selected due to their nutritive and fortifying properties. Products such as the Bamboo & Yucca Fortifying shampoo are sold in select salons.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017