11.15.05
A new direct application lipstick samp- ler will be unveiled at select Victoria’s Secret beauty counters.
ColorKiss, introduced in 2002 by Orlandi Inc. and manufactured under U.S. and foreign patents, is a technologically advanced cosmetic solution that offers advancements in packaging, sampling and consumer convenience with an easy-to-use product that’s smaller than a business card, executives said. Each ColorKiss is its own integrated applicator, enabling consumers to try on lipstick with a quick and easy application technique.
ColorKiss was honored with the Silver award for Packaging Excellence from the Flexible Packaging Association earlier this year. Color-Kiss is available in a wide range of formats and packaging options that provide a variety of opportunities for ma-jor cosmetic brands to promote their lipsticks, company executives said.
“This is a product that allows us to sample our actual formula with women who shop through our catalogs, website or those who wear our lingerie, as well as our Victor’s Secret Beauty customers,” said Sherry Baker, executive vice president and chief marketing officer, Victoria’s Secret Beauty. “We’re thrilled to be offering ColorKiss at Victoria’s Secret Beauty, and I believe our customers will be too.
ColorKiss, introduced in 2002 by Orlandi Inc. and manufactured under U.S. and foreign patents, is a technologically advanced cosmetic solution that offers advancements in packaging, sampling and consumer convenience with an easy-to-use product that’s smaller than a business card, executives said. Each ColorKiss is its own integrated applicator, enabling consumers to try on lipstick with a quick and easy application technique.
ColorKiss was honored with the Silver award for Packaging Excellence from the Flexible Packaging Association earlier this year. Color-Kiss is available in a wide range of formats and packaging options that provide a variety of opportunities for ma-jor cosmetic brands to promote their lipsticks, company executives said.
“This is a product that allows us to sample our actual formula with women who shop through our catalogs, website or those who wear our lingerie, as well as our Victor’s Secret Beauty customers,” said Sherry Baker, executive vice president and chief marketing officer, Victoria’s Secret Beauty. “We’re thrilled to be offering ColorKiss at Victoria’s Secret Beauty, and I believe our customers will be too.