The Gillette Company announced record results for the fourth quarter and year in net sales, profit from operations, net income and diluted net income per share. For 2004, net sales increased 13% to $10.48 billion. Profit from operations increased 23% to $2.47 billion and net income rose 22% to $1.69 billion. For the fourth quarter, net sales increased 19% to $3.1 billion, driven by strong consumer demand for new products, two additional selling days and the flow of shipments at the beginning of the 2004 quarter compared to the year-ago period.
Company executives attributed the gains to one of the strongest company-wide new product initiatives in Gillette’s history, including the introduction of the M3Power and Venus Divine shavers, Oral-B Sonic Complete, Brush-Ups, the Gillete Complete skin care men’s line and the Braun Activator electric shaver.