Breaking News

A personal appearance from Dale Earnhardt Jr.

November 22, 2005

A personal appearance from Dale Earnhardt Jr. helped drive Drakkar Noir fragrance sales to record highs. Drakkar Noir, Nextel Cup Racing’s first prestige fragrance, attracted racing fans in Richmond, VA to Short Pump Town Center in September when Mr. Earnhardt made a personal appearance at Hecht’s. More than 1000 consumers raced to the store, making it “the most successful event for men’s fragrances in the store’s history,” according to executives. Racing enthusiasts came from as far away as Ohio to purchase autographed bottles of the fragrance.

blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.