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Aveda Announces New Earth Month Campaign

November 22, 2005

Save Our Power Plants, Aveda’s Earth Month campaign for April 2005, is focused on the protection of endangered and threatened species, specifically plants. The company is encouraging consumers to make a difference by signing a petition to support the Endangered Species Act, and is hoping to collect more than 100,000 signatures from individuals around the world. Aveda’s worldwide goal is to raise $1 million for Earth Month partners working toward saving endangered and threatened plants.
During the past four years, Aveda has raised more than $3.5 million for Earth Month partner organizations working for biodiversity protection around the world.
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