11.22.05
Berlin Packaging, Chicago, IL, has expanded its design innovation division, Studio One Eleven. Initiated in 1997, Studio One Eleven combines Berlin’s more than 100 years of manufacturing and distribution expertise with leading-edge design and marketing acumen, company executives said.
“While other players in the supply chain offer expertise on matters of branding strategy, structural and graphic packaging design, manufacturing and distribution, no single player captures Berlin’s breadth and depth of value-add,” said Scott Jost of Studio One Eleven. “With Studio One Eleven, Berlin has bolstered its ability to dialogue with our clients’ marketing functions earlier in the development cycle, (insuring) packaging and brand design synchronize with and enhance the overall product offering.”
“While other players in the supply chain offer expertise on matters of branding strategy, structural and graphic packaging design, manufacturing and distribution, no single player captures Berlin’s breadth and depth of value-add,” said Scott Jost of Studio One Eleven. “With Studio One Eleven, Berlin has bolstered its ability to dialogue with our clients’ marketing functions earlier in the development cycle, (insuring) packaging and brand design synchronize with and enhance the overall product offering.”