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Bissell Buys Woolite from Playtex Products

Published November 22, 2005
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Bissell Homecare, Inc., Grand Rapids, MI, has entered into an agreement to purchase the Woolite Rug and Upholstery business from Playtex Products, Inc. The deal is expected to close in the fourth quarter of 2004.
“This strategic acquisition strengthens our leadership position in the carpet and upholstery cleaning category and proves once again ‘we mean clean,’” said Jim Krzeminski, senior vice president of product development, sales and marketing for Bissell.

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