11.22.05
Procter & Gamble, Cincinnati, OH, an-nounced its Cascade 2 in 1 ActionPacs won the Gold award during the DuPont Awards competition.
The innovative water-soluble packaging system features dual compartments which keep two products isolated in separate but adjoining pouches until dissolved in water. The product dispenses a powder detergent and a grease-cutting liquid in one pre-measured dose.
The consumer-friendly outer package includes a see-through window on the front that allows the product to stand out visibly on the shelf, executives added.
“Cascade 2 in 1 ActionPacs is the first dual-phase water-soluble pouch ever produced,” insisted Denise Savas, brand manager at P&G. “The product does not need a separate wrapper to contain it, like other tablets. The water-soluble material allows the combination of a dual form unit dose product: Cascade powder plus the power of Dawn liquid. This breakthrough technology enabled us to use both brands to create a revolutionary one-dose dishwashing product that’s a real win with consumers.”
The innovative water-soluble packaging system features dual compartments which keep two products isolated in separate but adjoining pouches until dissolved in water. The product dispenses a powder detergent and a grease-cutting liquid in one pre-measured dose.
The consumer-friendly outer package includes a see-through window on the front that allows the product to stand out visibly on the shelf, executives added.
“Cascade 2 in 1 ActionPacs is the first dual-phase water-soluble pouch ever produced,” insisted Denise Savas, brand manager at P&G. “The product does not need a separate wrapper to contain it, like other tablets. The water-soluble material allows the combination of a dual form unit dose product: Cascade powder plus the power of Dawn liquid. This breakthrough technology enabled us to use both brands to create a revolutionary one-dose dishwashing product that’s a real win with consumers.”