Breaking News

Colgate Wins Lawsuit Against Procter & Gamble

November 22, 2005

CHINA: A Shanghai court ordered P&G China (Procter & Gamble) Co. Ltd. and its local distributor, Guangzhou Haolin Trading Co. Ltd., to apologize publicly in newspapers and pay almost $50,000 in compensation to Colgate-Palmolive for disparaging the company’s tooth whitening strips.
For more than a year, flyers for P&G’s Crest White Strips have been distributed in supermarkets throughout Shanghai, Beijing and Guangzhou comparing the Crest strips with Colgate’s tooth whitening liquid. The advertisements claim the Crest product is three times more powerful than Colgate’s. Colgate demanded a public apology from P&G and compensation of $60,000, but P&G insisted the advertisement is factual.
“The two defendants have fabricated and spread false information, and adopted inappropriate comparisons in their advertisement, which has greatly disparaged Colgate and its products,” the judge ruled. “What they’ve conducted has created unfair competition.”
P&G China’s lawyer said the company will most probably appeal, noting that P&G won a case with Colgate involving the same dispute in the U.S. last year.
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and