Foaming hand soaps are growing in popularity among consumers, according to company executives at Airspray International, the first company to develop foaming dispensers. Information Resources, Inc. ranks Dial Complete foaming hand wash as the No. 7 brand in the entire liquid hand soap category—the only single-SKU product in the top 10, which is dominated by group SKUs. According to company executives, one of the reasons foaming hand soap is so popular is its appeal to both parents and children since it is fun and easy to use.
Executives at Airspray also pointed out that from a packaging point of view, no special filling is required so smaller runs are possible. Also, instant foam packaging places no restrictions on ingredients, allowing for new application possibilities. With line extensions and new pump introductions on the way, the popularity of this technology is expected to accelerate even more, insisted executives. More info: (954) 972-7750; Website: www.airspray.com.