Breaking News

DA Survey Reveals Consumers Like Wipes

November 22, 2005

Cleaning countertops, disinfecting surfaces and personal hygiene are among consumers’ favorite uses for wipe products, according to The Soap and Detergent Association’s (SDA) latest national cleaning survey. When asked if they have ever used any type of cleaning, disinfectant or antibacterial wipe, 66% of those surveyed said yes. Among those who have used them, 80% said they use a wipe at least once a week, while 36% admitted to using a wipe at least once a day. Effectiveness was the primary factor when choosing a wipe, cited by 41% of consumers. Twenty-three percent said good value, while 15% said brand names is an important factor when choosing a product. Durability (10%) and package size (4%) were also cited.
“With a wide variety of wipe products on the market, manufacturers are continuing to meet consumers’ demand for products that make all kinds of cleaning tasks easier and faster,” commented Brian Sansoni, SDA vice president of communication. “People with on the go lifestyles benefit from the ‘take anywhere’ characteristics of wipes. And they love the built-in elbow grease that gets the job done.”
More data from the survey is available online at www.cleaning101.com/newsroom.
blog comments powered by Disqus
  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach into CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.