Breaking News

DA Survey Reveals Consumers Like Wipes

November 22, 2005

Cleaning countertops, disinfecting surfaces and personal hygiene are among consumers’ favorite uses for wipe products, according to The Soap and Detergent Association’s (SDA) latest national cleaning survey. When asked if they have ever used any type of cleaning, disinfectant or antibacterial wipe, 66% of those surveyed said yes. Among those who have used them, 80% said they use a wipe at least once a week, while 36% admitted to using a wipe at least once a day. Effectiveness was the primary factor when choosing a wipe, cited by 41% of consumers. Twenty-three percent said good value, while 15% said brand names is an important factor when choosing a product. Durability (10%) and package size (4%) were also cited.
“With a wide variety of wipe products on the market, manufacturers are continuing to meet consumers’ demand for products that make all kinds of cleaning tasks easier and faster,” commented Brian Sansoni, SDA vice president of communication. “People with on the go lifestyles benefit from the ‘take anywhere’ characteristics of wipes. And they love the built-in elbow grease that gets the job done.”
More data from the survey is available online at www.cleaning101.com/newsroom.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?