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DA Survey Reveals Consumers Like Wipes

November 22, 2005

Cleaning countertops, disinfecting surfaces and personal hygiene are among consumers’ favorite uses for wipe products, according to The Soap and Detergent Association’s (SDA) latest national cleaning survey. When asked if they have ever used any type of cleaning, disinfectant or antibacterial wipe, 66% of those surveyed said yes. Among those who have used them, 80% said they use a wipe at least once a week, while 36% admitted to using a wipe at least once a day. Effectiveness was the primary factor when choosing a wipe, cited by 41% of consumers. Twenty-three percent said good value, while 15% said brand names is an important factor when choosing a product. Durability (10%) and package size (4%) were also cited.
“With a wide variety of wipe products on the market, manufacturers are continuing to meet consumers’ demand for products that make all kinds of cleaning tasks easier and faster,” commented Brian Sansoni, SDA vice president of communication. “People with on the go lifestyles benefit from the ‘take anywhere’ characteristics of wipes. And they love the built-in elbow grease that gets the job done.”
More data from the survey is available online at www.cleaning101.com/newsroom.
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