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Denver-based American Crew launched the d:fi Extreme cream



Published November 22, 2005
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Denver-based American Crew launched the d:fi Extreme cream to add intense texture, hold and creativity to hairstyles. Also new is American Crew Matte, a pliable styling cream to create a well-groomed, medium-hold finish on men’s hair. Its water-based formula washes out completely during shampooing, executives said.
American Crew’s Modern Organic Products (MOP) added the C-system Hydrating conditioner in July. The citrus-infused, UV-protective, rich formula was designed for medium to coarse hair.


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