Denver-based American Crew launched the d:fi Extreme cream to add intense texture, hold and creativity to hairstyles. Also new is American Crew Matte, a pliable styling cream to create a well-groomed, medium-hold finish on men’s hair. Its water-based formula washes out completely during shampooing, executives said.
American Crew’s Modern Organic Products (MOP) added the C-system Hydrating conditioner in July. The citrus-infused, UV-protective, rich formula was designed for medium to coarse hair.