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Estée Lauder Unveils Pure Pops Brush-On Color

November 22, 2005

Pure Pops Brush-On Color is a collection of 10 fun, high-shine, flavored lip glosses in portable slick-and-go tubes with a built-in brush. The non-sticky shine formula includes hydrogenated polyisobutene for a glass-like effect; Crystallina reflective particles and castor oil for emolliency and a luxurious feel. Shades include such names as Berry Twist, MellowYello, Fizzy Pear and Granny Apple. They retail for $16.50 each.

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