Five Star Fragrance Company and Perfumania give a sweet gift of life with Red Dress-The Fragrance. The scent was developed with the American Heart Association's (AHA) “Go red for women” initiative in mind. “Go red for women” researches ways to reduce heart disease, stroke and cardiovascular disease in women. One hundred percent of net proceeds of each Red Dress-The Fragrance purchase will be donated to the AHA. Perfumania (www.perfume.com) is the exclusive retailer for Red Dress, which will be available until July 2006 in a $39.99, 3.3-oz. EDT.