Garnier Fructis is fuel-injecting its efforts to reach young men with the recruitment of NASCAR driver Brian Vickers. Mr. Vickers and his No. 25 car will be outfitted with Garnier’s neon green color in the Texas Motor Speedway race on April 17 and the Indianapolis Motor Speedway competition on Aug. 7. Mr. Vickers will also appear in print advertising, on POP purchase materials and on in-store displays.
The latest exclusive market research from Smithers Pira projects positive growth for the across the nonwoven wipes industry. This market can be subdivided into two major types:
Consumer wipes include b…