11.22.05
Hair care company Bio Ionic, Beverly Hills, CA, launched the Super-Hydrator series. Super-Hydrator Weightless Shine sealer is a lightweight formula that tames frizzies, smoothes hair and helps seal split ends without weighing the hair down. Intensive Moisturizing shampoo packs hair with moisture and protein, while Intensive Moisturizing reconstructor helps rebuild extremely dry, damaged hair. The line also includes a pro hairdryer. The products will be available this month.