Consumer spending on health and wellness products is on the rise, according to a study by the Natural Marketing Institute (NMI). The annual research study of more than 2000 U.S. households revealed that retail sales within the consumer packaged goods health and wellness industry reached $68 billion in 2004—an increase of 8.5% from 2003. The industry’s top category sales continued to be among functional and fortified foods/beverages, which represented 34% of the total industry with sales reaching $23.4 billion. The largest area of growth versus 2003, however, was in the organic foods/beverages sector, with sales up 18% over the previous year. For a copy of the 2005 Health and Wellness Trends Report, which contains more than 200 pages of data and analysis, visit www.nmisolutions.com.