Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue November 2015
 •  P&G Rewrites Holiday Classic for Febreze  •  A Giftless Holiday Season?  •  Colgate Honored by US Green Building Council  •  A STEM Grows at L'Oréal  •  New CFO at Gordon Laboratories

Hindustan Battles P&G In Laundry Bar Segment

Published November 22, 2005
Related Searches: Detergent bar industry brand
Post a comment
INDIA: Hindustan Lever (HLL) plans to launch the Surf Excel detergent bar to take on rival P&G’s Tide bar launch. Leading brands in the Indian detergent bar market include Rin, Wheel, Nirma and Ghadi. Hindustan Lever’s Rin Shakti and Rin Supreme hold a commanding market share of 38%, according to industry experts. Hindustan Lever’s bar is expected to be priced the same as the Tide bar.

blog comments powered by Disqus