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Hindustan Battles P&G In Laundry Bar Segment

Published November 22, 2005
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INDIA: Hindustan Lever (HLL) plans to launch the Surf Excel detergent bar to take on rival P&G’s Tide bar launch. Leading brands in the Indian detergent bar market include Rin, Wheel, Nirma and Ghadi. Hindustan Lever’s Rin Shakti and Rin Supreme hold a commanding market share of 38%, according to industry experts. Hindustan Lever’s bar is expected to be priced the same as the Tide bar.

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