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Hispanic Mothers Value Expert Opinions

November 22, 2005

Brands recommended by doctors, brands that speak to moms and brands that give back to the community most influence Hispanic mothers when they shop for their families, according to “The U.S. Hispanic mom market” by Packaged Facts, New York, and Silver Stork Research, Hingham, MA. Surprisingly, Hispanic mothers could not recall advertising that spoke directly to them. Twenty-two percent of the births in the U.S. since 2002 have been to Hispanic women. More info: www.packagedfacts.com.

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