Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue Wipes 2014
 •  Anti-Aging Skin Care
Print

Inter Parfums Gives Guidance for 2005



Published November 22, 2005
Related Searches: continue men media anti
Post a comment
Inter Parfums, Inc. announced its guid- ance for 2005. The company anticipates net sales of $280 million, a 23% increase compared to 2004’s estimated net sales. Primary reasons for the growth are the continued success of Burberry Brit for men, the launch of new fragrances for Celine, Christian Lacroix and Lanvin, a continued geographic roll-out of Paul Smith London and the full-year contribution of Lanvin Fragrances, acquired in July.
The company implemented organizational changes effective Jan. 1, including a dedicated Burberry product development, marketing and distribution division; a predominantly media-driven advertising and marketing strategy and a redesigned cost sharing initiative with distributors.


blog comments powered by Disqus