Italian brand Gas launched its first men’s fragrance with a hip, urban image. Gas Fragrance for Men compliments the designer brand’s clothing collection. The fragrance, created by Symrise, is described as a “marine woody,” with notes of lavender, bergamot, orange, verbamate, marine jus, vetiver, sandalwood and patchouli. Gas Fragrance for Men is available in 1,800 Italian locations and will roll out in Europe, Saudi Arabia, the UK, China and the Far East by the end of 2005. It launches in the U.S. mid-2005.