John Paul Mitchell Systems, Beverly Hills, CA, has partnered with “Ambush Makeover” for the “It’s a Whole New You Tour,” a national mobile marketing tour to support the television makeover series’ national launch. The tour began in Boston in August and features a 33-foot RV and sport utility vehicle that will travel to 31 major markets across the U.S. The tour includes makeovers by Mr. Mitchell, contests and product giveaways. Tour spots include Philadelphia, St. Louis, Salt Lake City, Los Angeles, Dallas and Memphis, among others.
John Paul Mitchell Systems, Beverly Hills, CA
Published November 22, 2005
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