Lancôme’s new fragrance, So Magic!, is a combination of soft, feminine notes such as wild rose, narcissus and clover with fresh, uplifting accents. So Magic! was created for women who embrace youthfulness and excitement, viewing the world as a beautiful place, company executives said. So Magic! retails for $38.50 for the 1-oz. spray, $48.50 for the 1.7-oz. spray and $68 for the 3.4-oz. spray starting in February.