Breaking News

M.A.C Raises $40 Million For Charity

November 22, 2005

M.A.C AIDS Fund, which has been in existence for 10 years, announced that it has raised more than $40 million for victims of HIV/AIDS. Last February the professional cosmetics company launched Viva Glam V lipstick collection, the primary tools for the M.A.C AIDS Fund with 100% of the sales directly benefiting men, women and children living with HIV/AIDS. In the months since the initial launch, Viva Glam V has raised $8 million. Celebrity spokespeople for the campaign included Christina Aguilera, Missy Elliott, Linda Evangelista, Chloe Sevigny and Boy George.
“At first, many people were surprised that a company like M.A.C would choose AIDS as its cause, but it was an obvious connection for us,” said John Demsey, M.A.C president and M.A.C AIDS
Fund chairman. “Leadership in the AIDS arena can come from all sectors. The $40 million we’ve raised in the last 10 years, $8 million of which we raised with the help of our new spokespeople and through the sales of our lipsticks, is a tremendous milestone for us. It also demonstrates the impact that we, as individuals and as a company, can have in fighting this disease.”
More info: www.macaidsfund.org and www.maccosmetics.com.
blog comments powered by Disqus
  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • New Surfactants

    Tom Branna, Editorial Director ||September 1, 2016
    Here’s a list of new ingredients introduced by surfactant suppliers