M.A.C AIDS Fund, which has been in existence for 10 years, announced that it has raised more than $40 million for victims of HIV/AIDS. Last February the professional cosmetics company launched Viva Glam V lipstick collection, the primary tools for the M.A.C AIDS Fund with 100% of the sales directly benefiting men, women and children living with HIV/AIDS. In the months since the initial launch, Viva Glam V has raised $8 million. Celebrity spokespeople for the campaign included Christina Aguilera, Missy Elliott, Linda Evangelista, Chloe Sevigny and Boy George.
“At first, many people were surprised that a company like M.A.C would choose AIDS as its cause, but it was an obvious connection for us,” said John Demsey, M.A.C president and M.A.C AIDS
Fund chairman. “Leadership in the AIDS arena can come from all sectors. The $40 million we’ve raised in the last 10 years, $8 million of which we raised with the help of our new spokespeople and through the sales of our lipsticks, is a tremendous milestone for us. It also demonstrates the impact that we, as individuals and as a company, can have in fighting this disease.”
More info: www.macaidsfund.org and www.maccosmetics.com.