Breaking News

Men’s Grooming Products Expected to Grow Just 2% By 2009

November 22, 2005

Though men’s-only grooming product sales have seen 6% growth during the past few years, Kline & Co. predicts growth will level off at 2% in the next four to five years, according to “The U.S. male grooming products market in 2003” report. Datamonitor, New York, said the $12 billion U.S. men’s personal care market is expected to climb 15% to $14 billion by 2008, as reported in “Changing male grooming occasions and behaviors.”
“Although the ‘Queer Eye’ guys’ 15 minutes of fame aren’t quite up yet, the recent media blitz over male grooming and style consciousness has likely peaked,” insisted Kline’s Consumer Products Practice industry manager Carrie Bonner. “More men aren’t necessarily using more products; a lot of them switched from the brands they were using. So some of the growth has come at the expense of unisex brands.”
However, Datamonitor reported that within the men’s market, skin care sales are forecast to grow a healthy 33% to $673 million by 2008. Personal hygiene is the largest category, at $8.3 billion in 2003, followed by hair care ($2.4 billion) and fragrances ($912 million).
Forty-four percent of men rely on their partner for new personal care product information, and 39% dislike spending time in the personal care department and more than 25% have left a store without making an intended purchase due to an uncomfortable retail environment, Data-monitor revealed. Al-so, Datamonitor said both marketers and retailers have to break the so-called “macho” barrier.
“This reticence can be overcome by placing male grooming products not amongst the generally much larger area dedicating to women’s cosmetics and toiletries but near to traditionally more ‘male’ products in a supermarket or department store,” insisted author of the report and Datamonitor consumer analyst Lawrence Gould.
“Companies will have to figure out how to differentiate their brands and how to position them for the long term,” added Kline’s Ms. Bonner.
The “metrosexual” trend has seen a backlash from male consumers, who are often reluctant to try new products. Datamonitor said 33% of men said paying too much attention to their appearance was an effeminate trait that deterred them from purchasing grooming products.
More info: (973) 435-3412; Website: www.klinegroup.com/y576.htm.
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and