Nicole Kidman stars in a two-minute mini-movie for fragrance favorite Chanel No. 5. The brand has slipped to No. 6 in the U.S. in recent years, according to company executives. The company hopes to give a new and contemporary feel to the classic scent with the presence of Ms. Kidman. The new commercial launches in movie theaters in 25 markets on Oct. 29 and will air on TV for a limited time beginning Nov. 11. Shorter 30- and 60-second versions will follow.