Breaking News

P&G introduced the new Refreshing Vanilla Mint

November 22, 2005

P&G introduced the new Refreshing Vanilla Mint version of its Crest Whitening Expressions toothpaste on-air during the reality TV show The Apprentice. The two Apprentice teams battled to get New Yorkers excited about the new paste. Crest Whitening Expressions is a bold-flavored line of toothpastes that gives consumers an alternative to ordinary mint, P&G executives said. Refreshing Vanilla Mint is available in a $2.99 paste or a 4.6-oz. liquid gel.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017