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P&G introduced the new Refreshing Vanilla Mint

Published November 22, 2005
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P&G introduced the new Refreshing Vanilla Mint version of its Crest Whitening Expressions toothpaste on-air during the reality TV show The Apprentice. The two Apprentice teams battled to get New Yorkers excited about the new paste. Crest Whitening Expressions is a bold-flavored line of toothpastes that gives consumers an alternative to ordinary mint, P&G executives said. Refreshing Vanilla Mint is available in a $2.99 paste or a 4.6-oz. liquid gel.

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