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P&G is on a search for the new “Crest kid”

November 22, 2005

P&G is on a search for the new “Crest kid.” Crest launched a nationwide search for the next “Crest kid” to celebrate the brand’s 50th birthday. The winner will appear in a modern-day version of the famous “Look, Mom—no cavities!” Norman Rockwell ad and will receive a $25,000 scholarship. More info: www.crest.com.

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