P&G signed actress Cate Blanchett as the Australian and New Zealand “ambassador” for P&G’s high-end SK-II skin care brand. Ms. Blanchett will appear in a print ad campaign beginning this month.
Ms. Blanchett will also make personal appearances at stores such as David Jones and Myer in Sydney and Melbourne. It is Ms. Blanchett’s first beauty campaign, P&G executives said.
The latest exclusive market research from Smithers Pira projects positive growth for the across the nonwoven wipes industry. This market can be subdivided into two major types:
Consumer wipes include b…