Breaking News

Procter & Gamble is grooming its Pantene brand

November 22, 2005

Procter & Gamble is grooming its Pantene brand with several new launches. Slated for this year are Expressions, a color care collection; a Hispanic brand called Extra Straight; a reformulation of the basic Pantene line and new styling and treatment additions to existing lines. To complement these changes, Pantene recruited three celebrity hairstylists to its newly reformed Pantene Shine squad: stylist Brett Freedman, colorist Rita Hazan and Tippi Shorter, owner of Luxe salon in Manhattan. Pantene launches the updated products beginning this month.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level