Breaking News

Procter & Gamble Launches Tide Coldwater for Laundry

November 22, 2005

Procter & Gamble introduced Tide Coldwater, a laundry detergent designed to clean in lower temperatures, in January. Company executives said Tide Coldwater provides a deep clean that is fabric- and color-safe. Product development was fueled by consumer desire to reduce high energy bills, according to P&G executives. “Our research tells us that most consumers recognize and value the benefits of washing in cold water, primarily fabric protection and money and energy savings,” said Julie Woffington, Tide brand manager. More info: www.tidecoldwater.com.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level