Breaking News

Procter Expands Febreze With Novel Dispenser

November 22, 2005

Procter & Gamble will expand Febreze with Febreze Scentstor-ies and Febreze Air Effects this fall. According to P&G 70% of shoppers who buy Febreze also buy air care products. Scentstories contains complimentary, themed discs that are played in a specially-designed player. Febreze Air Effects, an aerosol spray, neutralizes odors with a fresh, light scent. The Febreze Scentstories starter kit will retail for $34.99 and individually-themed discs for $5.99. Each of the five Febreze Air Effects scents will cost $2.99.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.