Breaking News

Procter Expands Febreze With Novel Dispenser

November 22, 2005

Procter & Gamble will expand Febreze with Febreze Scentstor-ies and Febreze Air Effects this fall. According to P&G 70% of shoppers who buy Febreze also buy air care products. Scentstories contains complimentary, themed discs that are played in a specially-designed player. Febreze Air Effects, an aerosol spray, neutralizes odors with a fresh, light scent. The Febreze Scentstories starter kit will retail for $34.99 and individually-themed discs for $5.99. Each of the five Febreze Air Effects scents will cost $2.99.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level