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Procter Expands Febreze With Novel Dispenser

November 22, 2005

Procter & Gamble will expand Febreze with Febreze Scentstor-ies and Febreze Air Effects this fall. According to P&G 70% of shoppers who buy Febreze also buy air care products. Scentstories contains complimentary, themed discs that are played in a specially-designed player. Febreze Air Effects, an aerosol spray, neutralizes odors with a fresh, light scent. The Febreze Scentstories starter kit will retail for $34.99 and individually-themed discs for $5.99. Each of the five Febreze Air Effects scents will cost $2.99.
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