Breaking News

Procter Expands Febreze With Novel Dispenser

November 22, 2005

Procter & Gamble will expand Febreze with Febreze Scentstor-ies and Febreze Air Effects this fall. According to P&G 70% of shoppers who buy Febreze also buy air care products. Scentstories contains complimentary, themed discs that are played in a specially-designed player. Febreze Air Effects, an aerosol spray, neutralizes odors with a fresh, light scent. The Febreze Scentstories starter kit will retail for $34.99 and individually-themed discs for $5.99. Each of the five Febreze Air Effects scents will cost $2.99.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?