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Rembrandt and Oral-B have teamed up

November 22, 2005

Rembrandt and Oral-B have teamed up to create Oral-B Rembrandt Whitening strips and the Oral-B Rembrandt Whitening pen, the first co-branded products developed since Gillette’s acquisition of Rembrandt earlier this year. An ad campaign, developed by BBDO New York, debuted last month. Broadcast and print advertising support the strips, while print advertising supports the pen. The ads are targeted primarily toward women.

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