Rex Corp., Jacksonville, FL, and Carl Edelmann GmbH & Co. KG, Germany, have entered into a global cooperation to supply high quality and innovative folding cartons to customers in the cosmetic and hair color industry. “Manufacturers of cosmetic and hair color products in the U.S. have shown an increased interest toward synchronization of similar lines abroad,” said John Gambardella, vice president of sales and marketing, Rex Corp. “In addition, a globalization of the industry’s customer base is also pushing folding carton suppliers to position themselves with production sites around the world.”
“The alliance with Rex Corporation is a perfect fit,” added Thomas Ruoff, sales director-cosmetic packaging for Carl Edelmann. “The advantages for Edelmann include the development of global brands at one site together with technical handling, (e.g.) sending data by electronic data transfer directly to the production locations on both sides of the Atlantic.”
Advantages for cosmetic manufacturers include reduced development and workload costs as well as cost benefits logistically, Mr. Ruoff said.