When asked which gifts they planned on purchasing, 51% of consumers said clothing and accessories, 48% said electronics/computers/phone, 45% plan on purchasing gift cards, 33% will give CDs/DVDs/video games, 30% said books, 21% plan on giving home décor gifts and 10% will give the gift of travel.
When it comes to where consumers will do their holiday shopping, discount store shoppers will most likely be visiting Wal-Mart, Sears, Target, Kmart and JC Penney. The top five clothing catalogs include L.L. Bean, Sears, J.Crew/Macys, Lands’ End and Nordstrom. Online retailers that consumers plan to visit include Amazon.com, BN.com, CDNow.com and Buynow.com.