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Softsheen Carson’s New Haircolor Reduces Breakage

November 22, 2005

Optimum Permanent Crème Haircolor from Softsheen Carson Professional contains a blend of conditioners and cationic polymers that easily penetrates into the hair shaft to keep hair feeling smooth. It is the first permanent haircolor guaranteed to protect against breakage, according to company executives. Optimum is available in 18 intermixable crème colors, ranging from Jet Black to Ashe Blonde, and retails for $3.99.

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