Songstress Paula Abdul has been signed by Smart Skincare as spokesperson for Cell-Rx. Cell-Rx is a dermatologist-developed skin care line of anti-aging products that combines scientific advances with natural ingredients. Cell-Rx is said to help build collagen in the skin, diminish fine lines, reduce puffiness, improve elasticity and even and brighten skin tones. The product also protects the skin from potentially-damaging UVA and UVB rays.
Ms. Abdul is featured as the face of the brand during the brand’s infomercial, which was taped in October. She also showcases Cell-Rx on the brand’s website, www.cell-rx.com.
“I’ve always believed in the importance of skin care,” said Ms. Abdul.
“Smart Skincare is thrilled to have Paula Abdul to help launch the Cell-Rx brand,” added Bill Flohr, president, Smart Skincare. “Her natural beauty and interest in a healthy appearance makes her the perfect person to represent the line.”