Ms. Abdul is featured as the face of the brand during the brand’s infomercial, which was taped in October. She also showcases Cell-Rx on the brand’s website, www.cell-rx.com.
“I’ve always believed in the importance of skin care,” said Ms. Abdul.
“Smart Skincare is thrilled to have Paula Abdul to help launch the Cell-Rx brand,” added Bill Flohr, president, Smart Skincare. “Her natural beauty and interest in a healthy appearance makes her the perfect person to represent the line.”