Breaking News

Study Reveals Teens Remain Loyal To Brands They Like: Girls Build Brand Preferences At a Young Age

November 22, 2005

Contrary to the traditional notion that teenagers want to have whatever item is considered the latest trend of the moment, a study conducted by Rochester, NY-based Harris Interactive for Hearst revealed that more than two-thirds of teenage girls are loyal to their favorite brands. Sixty-seven percent of the teens surveyed, ages 13-19, said they are loyal to brands they like, and 66% said they are likely to stand by their favorites even after trying new brands.
The study revealed that girls start to build brand preferences at an early age. For example, 78% of 13-17-year olds have favorite designer clothing brands and 72% have favorite brands of fine fragrance or prestige beauty products.
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.