Breaking News

Study Reveals Teens Remain Loyal To Brands They Like: Girls Build Brand Preferences At a Young Age

November 22, 2005

Contrary to the traditional notion that teenagers want to have whatever item is considered the latest trend of the moment, a study conducted by Rochester, NY-based Harris Interactive for Hearst revealed that more than two-thirds of teenage girls are loyal to their favorite brands. Sixty-seven percent of the teens surveyed, ages 13-19, said they are loyal to brands they like, and 66% said they are likely to stand by their favorites even after trying new brands.
The study revealed that girls start to build brand preferences at an early age. For example, 78% of 13-17-year olds have favorite designer clothing brands and 72% have favorite brands of fine fragrance or prestige beauty products.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level