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The Best Place to Work? College Kids Say “L’Oréal”

November 22, 2005

EUROPE: A survey of more than 12,000 business, engineering and IT students in Germany, the UK, Spain and Italy found that students would rather work for L’Oréal than any other company, with BMW and Coca-Cola coming in second and third place.
Most respondents said they preferred to work in their own countries, but some well-known companies in the list of 50 potential employers had appeal across Western Europe, the study said. Although L’Oréal was favored by more female than male students, it was among the top picks overall across all five countries surveyed, and came in first with nearly 21% of votes.

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