Breaking News

The Lancaster Group

November 22, 2005

The Lancaster Group will launch the latest Jennifer Lopez scent, Miami Glow, next month. The fragrance is geared toward 13-25 year olds, a younger group than Glow’s early-20s target. The target consumer “is very young and wants newness,” according to Catherine Walsh, senior vice president of marketing for cosmetics and American licenses at Lancaster.
blog comments powered by Disqus