More than 60% of Americans think that elegance is becoming a thing of the past, yet three out of 10 consider themselves elegant, according to an online survey conducted by Rochester, NY-based market research firm Harris Interactive for Longines. Those surveyed defined elegance as class/refinement, poise, grace and having good manners as opposed to being sexy or glamorous. Seventy-five percent believe elegance is something that is learned. The majority of participants said that elegance is an attitude and is associated with luxury and expensive pursuits, but it is not necessarily equated to assets, income or intelligence.
“The results are an interesting window into how elegance is perceived and understood,” commented Stacy London, Longines elegance expert and co-host of TLC’s What Not to Wear. “Clearly looking good is just step one—the survey shows that the idea of elegance is also in how you conduct yourself; poise and grace. Elegance is achievable and possible every day—not just for formal events.”