Breaking News

Three Out of 10 Americans Consider Themselves Elegant

November 22, 2005

More than 60% of Americans think that elegance is becoming a thing of the past, yet three out of 10 consider themselves elegant, according to an online survey conducted by Rochester, NY-based market research firm Harris Interactive for Longines. Those surveyed defined elegance as class/refinement, poise, grace and having good manners as opposed to being sexy or glamorous. Seventy-five percent believe elegance is something that is learned. The majority of participants said that elegance is an attitude and is associated with luxury and expensive pursuits, but it is not necessarily equated to assets, income or intelligence.
“The results are an interesting window into how elegance is perceived and understood,” commented Stacy London, Longines elegance expert and co-host of TLC’s What Not to Wear. “Clearly looking good is just step one—the survey shows that the idea of elegance is also in how you conduct yourself; poise and grace. Elegance is achievable and possible every day—not just for formal events.”
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Top 50

    The Top 50

    June 30, 2016
    A look at the biggest US companies in the global household and personal products industry.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.