Breaking News

Three Out of 10 Americans Consider Themselves Elegant

November 22, 2005

More than 60% of Americans think that elegance is becoming a thing of the past, yet three out of 10 consider themselves elegant, according to an online survey conducted by Rochester, NY-based market research firm Harris Interactive for Longines. Those surveyed defined elegance as class/refinement, poise, grace and having good manners as opposed to being sexy or glamorous. Seventy-five percent believe elegance is something that is learned. The majority of participants said that elegance is an attitude and is associated with luxury and expensive pursuits, but it is not necessarily equated to assets, income or intelligence.
“The results are an interesting window into how elegance is perceived and understood,” commented Stacy London, Longines elegance expert and co-host of TLC’s What Not to Wear. “Clearly looking good is just step one—the survey shows that the idea of elegance is also in how you conduct yourself; poise and grace. Elegance is achievable and possible every day—not just for formal events.”
  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.