Breaking News

Three Out of 10 Americans Consider Themselves Elegant

November 22, 2005

More than 60% of Americans think that elegance is becoming a thing of the past, yet three out of 10 consider themselves elegant, according to an online survey conducted by Rochester, NY-based market research firm Harris Interactive for Longines. Those surveyed defined elegance as class/refinement, poise, grace and having good manners as opposed to being sexy or glamorous. Seventy-five percent believe elegance is something that is learned. The majority of participants said that elegance is an attitude and is associated with luxury and expensive pursuits, but it is not necessarily equated to assets, income or intelligence.
“The results are an interesting window into how elegance is perceived and understood,” commented Stacy London, Longines elegance expert and co-host of TLC’s What Not to Wear. “Clearly looking good is just step one—the survey shows that the idea of elegance is also in how you conduct yourself; poise and grace. Elegance is achievable and possible every day—not just for formal events.”
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.