Disinfectants and sanitizers will record the fastest growth among I&I cleaning chemical types through 2008, with growth well above average, the study predicted. Gains will be driven by heightened safety and health concerns regarding the spread of infectious diseases and risks associated with foodborne pathogens and other contaminants. These same trends will also promote gains for hand cleansers, which are increasingly formulated with antibacterial agents. However, the study predicts that prospects for products containing antimicrobial additives could be adversely affected if indiscriminate use of disinfectants is proven to be a contributing factor in the proliferation of drug-resistant strains of bacteria.
General purpose cleaners and floor care products are expected to continue to account for the largest shares of I&I cleaning products demand, at more than 40% of overall demand in 2008. But growth in both categories is projected to lag behind the overall pace for I&I cleaning chemicals due to competition for market share in a crowded field.
Raw material products that present the greatest challenges in terms of environmental and workplace safety, such as chlorine, alkalis and some solvent types, are projected to register below average growth, while surfactants and other less controversial constituents will lead raw material gains. More info: www.freedoniagroup.com.